SL Hoops, founded by Brandon Williams (Coach B), is a basketball academy dedicated to empowering youth athletes to excel both on and off the court.

Through skill development, discipline, and mentorship, we help players reach their highest potential in the game—and in life.

Who Is SL?

SL Hoops was founded in honor of Coach B’s grandfather, Sip Louis Jones (SL).

He embodied the values of hard work, faith, and perseverance — always believing in earning what you want while keeping God first. These same principles are the foundation of SL Hoops, and we are committed to carrying on his legacy through the game of basketball